Privacy Policy

Effective as of October 9, 2026.

Baycrest Systems ("Baycrest Systems," "we," "us" or "our") designs and runs connected software systems and AI automation for growing businesses. This Privacy Policy describes how we process personal information that we collect through our website at baycrestsystems.com and the related audit questionnaire, scheduling and email contact tools, as well as our related marketing activities (collectively, the "Service").

California Notice at Collection / State Privacy Rights: See the State privacy rights notice section below for important information about your rights under applicable state privacy laws.

Personal information we collect

Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:

• Contact data, such as your first and last name, email address, phone number, and business name.
• Business data, such as your business type, business stage, website address, revenue ranges, how many calls you miss, admin hours, average job value, goals, challenges and other answers you give in our audit questionnaire.
• Communications data based on our exchanges with you, including when you email us, book a call with us through our scheduling tool, or otherwise contact us.
• Marketing data, such as your preferences for receiving our marketing communications.
• Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

We do not ask for, and you should not send us, payment card numbers, government-issued identification numbers, or similar sensitive information through the Service.

Automatic data collection. Our hosting provider and we may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, such as:

• Device data, such as your operating system type and version, browser type, screen resolution, device type, IP address, language settings, and general location information such as city, state or geographic area.
• Online activity data, such as pages you viewed, how long you spent on a page, the website you visited before browsing to the Service, navigation paths between pages, and access times.

Third-party sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as publicly available sources and service providers that help us operate the Service.

Tracking and other technologies

The Service does not currently set advertising or analytics cookies, and we do not use interest-based advertising. Our hosting provider and the tools we embed may use technically necessary storage or server logs to deliver the Service and keep it secure. If we add analytics or advertising technologies in the future, we will update this Privacy Policy.

How we use your personal information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery and operations. To provide the Service; to respond to your requests, questions and feedback; to schedule and carry out your audit call; to prepare your audit and communicate with you about it, including service-related announcements and support messages; and to keep the Service secure.

Service improvement. To understand how the Service is used and to improve the Service and the rest of our business.

Marketing. To send you direct marketing communications about our services, which you may opt out of as described below.

Compliance and protection. To comply with applicable laws, lawful requests and legal process; to protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims); to audit our internal processes for compliance with legal and contractual requirements; to enforce the terms that govern the Service; and to prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

Aggregated or de-identified data. We may create aggregated, de-identified and/or anonymized data from personal information we collect by removing information that makes the data identifiable to you. We may use this data for our lawful business purposes, including analyzing and improving the Service and promoting our business. We do not attempt to re-identify such data.

Further uses. In some cases, we may use your personal information for further uses, in which case we will ask for your consent if the new use is not compatible with the purpose for which the information was collected.

Retention

We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, establishing or defending legal claims, or for fraud prevention purposes. To determine the appropriate retention period, we may consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, whether we can achieve those purposes through other means, and the applicable legal requirements. When we no longer require the personal information we have collected about you, we may delete it, anonymize it, or isolate it from further processing.

How we share your personal information

We may share your personal information with the following parties, or as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection:

• Service providers. Third parties that provide services on our behalf or help us operate the Service or our business, such as website hosting, scheduling and calendar tools, email delivery, information technology, and professional services.
• Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so.
• Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, in the course of the professional services that they render to us.
• Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
• Business transferees. We may disclose personal information in the context of actual or prospective business transactions, such as an investment in, financing of, or the sale, transfer or merger of all or part of our business, assets or shares, and in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.

We do not sell your personal information for money, and we do not share it for cross-context behavioral advertising.

Your choices

In this section, we describe the rights and choices available to all users. Users who are located in certain U.S. states can find additional information about their rights below.

Opt-out of communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions in the email, or by contacting us. Please note that if you opt out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.

Blocking images and clear gifs. Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.

Do Not Track. Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" signals.

Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required, we may not be able to provide those services.

Other sites and services

The Service may contain links to websites and other online services operated by third parties, including our scheduling provider. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites and online services you use.

Security

We employ technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

International data transfer

We are based in North America and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.

Children

The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child's parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes, we will notify you by updating the date of this Privacy Policy and posting it on the Service or by other appropriate means. Any modifications will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledgment that the modified Privacy Policy applies to your interactions with the Service and our business.

How to contact us

If you have questions about our practices or if you would like to exercise any privacy related right that may be available to you, please contact us via one of the methods listed below.

• Email: mark@baycrestsystems.com
• Mail: Baycrest Systems, 3692 Boulevard Saint-Laurent, Montréal, Québec, Canada

State privacy rights notice

Except as otherwise provided, this section applies to residents of U.S. states to the extent they have privacy laws applicable to us that grant their residents the rights described below (collectively the "State Privacy Laws").

This section describes how we collect, use, and share Personal Information of residents of these states and the rights these users may have with respect to their Personal Information. Please note that not all rights listed below may be afforded to all users and that if you are not a resident of one of these states, you may not be able to exercise these rights. In addition, we may not be able to process your request if you do not provide us with sufficient detail to allow us to confirm your identity or understand and respond to it. To verify a request, we generally ask you to confirm details we already hold about you, such as the email address and business name you gave us.

For purposes of this section, the term "Personal Information" has the meaning given to "personal data", "personal information" or other similar terms and "Sensitive Personal Information" has the meaning given to "sensitive personal information," "sensitive data", or other similar terms in the State Privacy Laws, except that in neither case does such term include information exempted from the scope of the State Privacy Laws.

Your privacy rights. The State Privacy Laws may provide residents with some or all of the rights listed below. However, these rights are not absolute and some State Privacy Laws do not provide these rights to their residents. Therefore, we may decline your request in certain cases as permitted by law.

• Information. You can request the following information about how we have collected and used your Personal Information: the categories of Personal Information that we have collected; the categories of sources from which we collected it; the business or commercial purpose for collecting it; the categories of third parties with which we share it; and the categories of Personal Information that we disclosed for a business purpose and the categories of third parties to whom it was disclosed.
• Access. You can request a copy of the Personal Information that we have collected about you.
• Appeal. You can appeal our denial of any request validly submitted.
• Correction. You can ask us to correct inaccurate Personal Information that we have collected about you.
• Deletion. You can ask us to delete the Personal Information that we have collected from you.
• Opt-out of targeted advertising, sales and profiling. We do not process your Personal Information for targeted advertising purposes, we do not sell your Personal Information within the meaning of the State Privacy Laws, and we do not use your Personal Information to engage in profiling or automated decision-making that results in legal or similarly significant effects.
• Consumers under 16. We do not have actual knowledge that we collect, sell or share the personal information of consumers under 16 years of age.
• Sensitive Personal Information. We do not intentionally collect or process Sensitive Personal Information.
• Nondiscrimination. You are entitled to exercise the rights described above free from discrimination as prohibited by the State Privacy Laws.

Exercising your rights. You may submit requests to exercise any of the state privacy rights listed above by emailing mark@baycrestsystems.com. We honor Global Privacy Control ("GPC") signals as valid opt-out requests for the sale or sharing of Personal Information, as required by applicable law, although we do not currently sell or share Personal Information.

Verification of identity; authorized agents. We may need to verify your identity in order to process your requests and reserve the right to confirm your residency. Under some State Privacy Laws, you may enable an authorized agent to make a request on your behalf. However, we may need to verify your authorized agent's identity and authority to act on your behalf, and we may require a copy of a valid power of attorney or written and signed permission from you.

Information practices. The following describes our practices currently and during the past 12 months:

• Sources and purposes. We collect the categories of personal information below from the sources described above and use them for the business purposes described above in this Privacy Policy.
• Retention. The criteria for deciding how long to retain personal information is generally based on whether such period is sufficient to fulfill the purposes for which we collected it as described in this notice, including complying with our legal obligations.
• Deidentification. We do not attempt to reidentify deidentified information derived from personal information, except for the purpose of testing whether our deidentification processes comply with applicable law.

Personal information that we collect, use and disclose. The chart below summarizes the Personal Information we collect, the purposes for which we collect it, and the third parties to whom we may disclose it, by reference to the categories defined in the "Personal information we collect" section above and the categories of Personal Information specified in the CCPA (Cal. Civ. Code §1798.140). This chart describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy. Information you voluntarily provide to us, such as in free-form fields, may contain other categories of personal information not described below.

Additional information for California residents.

Shine the Light law. Under California's Shine the Light law (California Civil Code Section 1798.83), California residents may ask companies with whom they have formed a business relationship primarily for personal, family or household purposes to provide the names of third parties to which they have disclosed certain personal information during the preceding calendar year for their own direct marketing purposes, and the categories of personal information disclosed. You may send us requests for this information to mark@baycrestsystems.com. In your request, you must include the statement "Shine the Light Request," and provide your first and last name and mailing address and certify that you are a California resident. We reserve the right to require additional information to confirm your identity and California residency. Please note that we will not accept requests via telephone, mail, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.

Additional information for Nevada residents. Nevada residents have the right to opt out of the sale of certain personal information for monetary consideration. We do not currently engage in such sales. If you are a Nevada resident and would like to make a request to opt out of any potential future sales, please email mark@baycrestsystems.com.

Contact us. If you have questions or concerns about our privacy policies or information practices, please contact us using the contact details in the "How to contact us" section above.